Bite
Elevating Hospitality Everywhere
Bite is a tech startup that provides digital menus to restaurants that bring awesome dining experiences to restaurant guests, while giving restaurant owners more insight into their guests' browsing and eating habits. They are located in New York City.
Recently, they have been expanding their technology to act as a personalized and intelligent kiosk experience for more than just restaurants. It includes face recognition software that can improve the user's experience.
I created the logos for Bite as well a number of technical assets, such as app icons, menu icons, and also business cards. I also collaborated with the team to make two t-shirt designs.
You can visit their website here.
Brand package
Below is a collection of works that I made for Bite.
The logo for the new system, Bite Kiosk.
The complete collection of icons.
Left to right: Classic Bite icon (formerly used as the product app icon, now used as a generic icon), the new Bite Kiosk product app icon, and their respective development and staging environment icons.
iPad screen as it would appear to the restaurant staff. Custom wallpaper is clean, without distractions, and helpful for setting up the kiosks and menus in the restaurant.
Collection of graphics for payment process, offering the customer to pay in various ways.
An assortment of icons for use within the Bite application or branding.
Sample business cards.
Brand design manual
In January of 2019, after much growth of the company, I was asked to compose a brand design manual that would be used by other designers to make digital assets for Bite. As one member of the team likes to say, it was a "teach a man to fish" moment.
POS font
One of the projects that Bite created was a ticket system for orders in QSR kitchens.
The problem was that the cooks couldn't read the small font on the order tickets. Since the size could not be changed, the glyphs had to be designed in a very specific way.
The only solution was to use images that would be composed and sent to the printer. Each glyph had to be rather blocky because it is printed by an impact printer using a dot-matrix system.
I named the font after its dimensions: 8 units wide by 16 units tall (first variant was 14 units tall).
Menu Covers
A collection of covers I made for some of Bite's customers' kiosks. ♦
